Post by sinthiya007 on Nov 9, 2024 22:24:39 GMT -5
Email newsletters are a popular way to communicate with businesses, but the mail is oversaturated with them and letters can be perceived as “white noise”. This idea is confirmed by a large study by Campaign Monitor - only 21.5% of emails are opened by recipients. In pursuit of increasing readability, you need to experiment a lot with the format and subject lines of letters, since it is becoming increasingly difficult to on page seo service stand out from competitors. It is more effective to use messenger marketing, since this way you can quickly establish contact with a potential client and it is easier to “warm him up” to buy.
Today we will talk about how B2B companies can use WhatsApp wisely to promote their services and find new clients.
What is the difference between B2B and B2C newsletters?
B2B sales are more complex and have a longer transaction cycle, so B2C methods are not suitable for forming a marketing strategy. This is due to several factors:
Purchase decision time
In the B2B sphere, the decision to purchase takes longer and more carefully, as the client needs to study in detail the possibilities, cost, conditions, advantages and compare with competitors in the market. This means that B2B mailings should be more personalized and create trust in the company.
Product complexity
In general, B2B products are more complex than B2C products. For example, business loans have more nuances than loans for individuals. In a messenger newsletter, more content is needed to explain how everything works and tell the benefits so that the client can make a decision.
Decision making criteria
If we look at it globally, the same people read B2C and B2B mailings, only in the first case the letter concerns their personal life, and in the other – work. Messages for B2C attract attention and appeal to emotions so that the client makes a quick purchase. In the B2B segment, the conclusion of a contract is usually agreed upon by several participants in the process, and the choice is made carefully, so the structure, simplicity and clarity of the letter are important.
Today we will talk about how B2B companies can use WhatsApp wisely to promote their services and find new clients.
What is the difference between B2B and B2C newsletters?
B2B sales are more complex and have a longer transaction cycle, so B2C methods are not suitable for forming a marketing strategy. This is due to several factors:
Purchase decision time
In the B2B sphere, the decision to purchase takes longer and more carefully, as the client needs to study in detail the possibilities, cost, conditions, advantages and compare with competitors in the market. This means that B2B mailings should be more personalized and create trust in the company.
Product complexity
In general, B2B products are more complex than B2C products. For example, business loans have more nuances than loans for individuals. In a messenger newsletter, more content is needed to explain how everything works and tell the benefits so that the client can make a decision.
Decision making criteria
If we look at it globally, the same people read B2C and B2B mailings, only in the first case the letter concerns their personal life, and in the other – work. Messages for B2C attract attention and appeal to emotions so that the client makes a quick purchase. In the B2B segment, the conclusion of a contract is usually agreed upon by several participants in the process, and the choice is made carefully, so the structure, simplicity and clarity of the letter are important.