Post by bristi124 on Nov 4, 2024 22:46:16 GMT -5
To increase the visibility of your website, a widely used technique is to promote links in search engines. But you need to know how to advertise on Google Ads assertively to ensure that this action actually achieves the expected results.
Google Ads is a feature that allows you to boost ads with links to your business's professional website, e-commerce, videos or the web destination you want to sponsor.
This ad will appear every time the audience you targeted in your campaign setup searches on Google for a specific keyword.
Additionally, Google Ads off page seo service also allows you to promote content on YouTube or on various websites that your brand's persona browses.
Do you want to understand how this tool works in practice so you can start optimizing your digital strategy? In this article, you will learn:
what is Google Ads;
what are the advantages of Google Ads;
step by step guide on how to advertise on Google Ads.
Let's go? Read the content until the end!
How to advertise on Google Ads?
Before getting down to business and finding out how to advertise on Google Ads, it's important to understand what this tool is and how it works.
What is Google Ads?
It is one of Google's own services that allows website owners to gain greater visibility through paid advertising. Have you ever done a search and noticed that the first results had an “ad” or “advertisement” tag before the link? That's exactly what it does.
But when advertising on Google Ads, how is the amount invested charged? The return is proportional to the click rate or actions taken by the user when faced with your ad. The greater the reach, the higher the payment.
So-called sponsored links are an essential strategy for those who want to accelerate results.
While organic traffic is very important, basic search engine optimization (SEO) strategies often fail to reach the entire audience that may potentially be interested — especially in the short term, as organic actions start to show results after some time.
Knowing this, Google Ads was created — formerly known as Adwords. Through PPC (pay per click) techniques, Google began to profit from people who wanted to secure the most privileged positions in search results.
What are the advantages of Google Ads?
Is it really worth learning how to advertise on Google Ads? Statistics suggest that it is: to give you an idea, at least 63% of internet users have already clicked on a Google ad , according to Hubspot .
In other words, more than half of the people who saw and clicked on that sponsored link entered the website thinking about converting.
Some advantages you will have when investing in Google Ads are:
increased traffic;
higher conversion rate;
campaign control.
Increased traffic
The first consequence of starting to advertise on Google Ads is noticing a significant increase in traffic to your website. After all, by positioning links in strategic locations that receive greater visibility during a search, your chances of receiving more clicks increase exponentially.
According to PPC Resellers, 90% of users see ads on their screen when they search on Google. In other words, you will be exposed to an overwhelming majority of visitors while your campaigns are running.
Google Ads is a feature that allows you to boost ads with links to your business's professional website, e-commerce, videos or the web destination you want to sponsor.
This ad will appear every time the audience you targeted in your campaign setup searches on Google for a specific keyword.
Additionally, Google Ads off page seo service also allows you to promote content on YouTube or on various websites that your brand's persona browses.
Do you want to understand how this tool works in practice so you can start optimizing your digital strategy? In this article, you will learn:
what is Google Ads;
what are the advantages of Google Ads;
step by step guide on how to advertise on Google Ads.
Let's go? Read the content until the end!
How to advertise on Google Ads?
Before getting down to business and finding out how to advertise on Google Ads, it's important to understand what this tool is and how it works.
What is Google Ads?
It is one of Google's own services that allows website owners to gain greater visibility through paid advertising. Have you ever done a search and noticed that the first results had an “ad” or “advertisement” tag before the link? That's exactly what it does.
But when advertising on Google Ads, how is the amount invested charged? The return is proportional to the click rate or actions taken by the user when faced with your ad. The greater the reach, the higher the payment.
So-called sponsored links are an essential strategy for those who want to accelerate results.
While organic traffic is very important, basic search engine optimization (SEO) strategies often fail to reach the entire audience that may potentially be interested — especially in the short term, as organic actions start to show results after some time.
Knowing this, Google Ads was created — formerly known as Adwords. Through PPC (pay per click) techniques, Google began to profit from people who wanted to secure the most privileged positions in search results.
What are the advantages of Google Ads?
Is it really worth learning how to advertise on Google Ads? Statistics suggest that it is: to give you an idea, at least 63% of internet users have already clicked on a Google ad , according to Hubspot .
In other words, more than half of the people who saw and clicked on that sponsored link entered the website thinking about converting.
Some advantages you will have when investing in Google Ads are:
increased traffic;
higher conversion rate;
campaign control.
Increased traffic
The first consequence of starting to advertise on Google Ads is noticing a significant increase in traffic to your website. After all, by positioning links in strategic locations that receive greater visibility during a search, your chances of receiving more clicks increase exponentially.
According to PPC Resellers, 90% of users see ads on their screen when they search on Google. In other words, you will be exposed to an overwhelming majority of visitors while your campaigns are running.