Post by account_disabled on Mar 5, 2024 0:16:45 GMT -5
Ron Categories Inbound marketing , B2B Marketing The five challenges of B2B marketing for 2021 When we talk about marketing, our first thought usually goes towards mass consumption marketing: transmitting a message that reaches as many people as possible, without stopping at the different market segments. But there is another market that we may not notice if we do not belong to that sector: industrial marketing .In a globalized economy, marketing focused on the industrial product , with an increasingly specialized and segmented environment, is of crucial importance. It is a very complex sector, in which marketing seeks to satisfy the demands of a market highly influenced by technological advances and digital transformation . And this situation will be even more pronounced in 2021, influenced by the health context we are experiencing due to COVID-19.
A more digital strategy for B2B marketing In marketing aimed at the final consumer, the decision and purchase cycle is usually quick. On the contrary, in industrial marketing the purchasing process is very long : there is time for reflection before the purchase since this usually involves a large investment so decision-making is very complex. Although it is not the only one, it is precisely this difference that makes industrial marketing need a different strategy , adapted to the product but also to BTC Users Number Data the people who make the decisions. And it is precisely to these people, those who make the purchasing decision, that you should direct your strategy. Having a close, trusting relationship with your potential clients is essential. These are highly specialized professionals, engineers, technicians or buyers with very good training and who move with ease in digital environments . And as a seller, to approach these potential buyers, you must know the challenges you face and know how to overcome them : 1. Improve your technology to find clients beyond fairs Digitization is the key word.
Your potential clients are increasingly digitalized. They are no exception in a world where we are all connected to the internet , all the time, to do everything. And even more so now, when the COVID-19 crisis has transformed our lives and our way of relating to others. Continuing to think about a commercial strategy based on fairs or personal contacts is becoming obsolete: your buyers are hyperconnected and demand a large amount of information during the pre-purchase process. If they do not want to be left behind, in 2021 industrial companies must have included inbound marketing strategies in their marketing plans. Only in this way will they approach that new client and generate more leads and therefore, more sales.
A more digital strategy for B2B marketing In marketing aimed at the final consumer, the decision and purchase cycle is usually quick. On the contrary, in industrial marketing the purchasing process is very long : there is time for reflection before the purchase since this usually involves a large investment so decision-making is very complex. Although it is not the only one, it is precisely this difference that makes industrial marketing need a different strategy , adapted to the product but also to BTC Users Number Data the people who make the decisions. And it is precisely to these people, those who make the purchasing decision, that you should direct your strategy. Having a close, trusting relationship with your potential clients is essential. These are highly specialized professionals, engineers, technicians or buyers with very good training and who move with ease in digital environments . And as a seller, to approach these potential buyers, you must know the challenges you face and know how to overcome them : 1. Improve your technology to find clients beyond fairs Digitization is the key word.
Your potential clients are increasingly digitalized. They are no exception in a world where we are all connected to the internet , all the time, to do everything. And even more so now, when the COVID-19 crisis has transformed our lives and our way of relating to others. Continuing to think about a commercial strategy based on fairs or personal contacts is becoming obsolete: your buyers are hyperconnected and demand a large amount of information during the pre-purchase process. If they do not want to be left behind, in 2021 industrial companies must have included inbound marketing strategies in their marketing plans. Only in this way will they approach that new client and generate more leads and therefore, more sales.