Post by account_disabled on Feb 28, 2024 2:05:14 GMT -5
From developing a specific interest in the brand to evaluating alternatives based on the attributes of the product/service/experience Given that one of the main objectives of a company is continuity, the model has also integrated the phases of: Retention (or Relationship) which refers to the strengthening of the relationship with the customer and the reiteration of the purchase act Advocacy (or promotion of the brand by the customer) where the consumer becomes a real ambassador of the brand. Having made this necessary (and perhaps a bit long) introduction, let's move on to the reason that pushed me to write this in-depth analysis. Decision making and cognitive biases As we have seen, reaching the conversion stage by the customer presupposes that a decision-making process is undertaken . This process, which we can place within the Engagement phase, is often chaotic and non-linear .
According to the article , people “ search for information about products Paraguay Phone Number and brands in a category and then evaluate all the options available to them. This is reflected in two different mental patterns: exploration and evaluation .” Messy middle This " messy middle ", as it is called by Google, develops and reiterates from the trigger (impulse or explanation of the need) up to the purchase phase. Furthermore, people " exploit cognitive biases , or cognitive distortions, deeply rooted in the mind to deal with and manage complex and large-scale concepts" , such as the funnel. These biases, therefore, influence and modify purchasing behaviors. As reported in the article, the study carried out by Google experts has revealed 6 main biases which, if understood, help marketers to better accompany the customer in his experience of knowing and choosing the brand : Category heuristics : Short descriptions of key product information can simplify purchasing decisions.
Power of immediacy : the longer you have to wait to use a product, the lower the intention to purchase it becomes. Social proof : Recommendations and reviews from other people can prove very effective. Scarcity bias : A product becomes more desirable if its availability decreases. Authority bias : The opinion of an expert or trusted source is particularly influential. Power of Free : A gift included with a purchase, even if unrelated to the product purchased, can be a great incentive . their functioning and their correlation in mind in order to build experiences that are increasingly closer to the customer's true needs. Did you like this article? Share it with whoever you want and continue reading our articles ! You might also be interested in: The Purchase Funnel The Purchase Funnel Marketing 4.0: from traditional to digital Marketing 4.0: from traditional to digital AI - Virtual Assistant Artificial Intelligence: behind the human face of virtual assistance Continue following us E-mail Your email SUBSCRIBE Facebook Instagram.
According to the article , people “ search for information about products Paraguay Phone Number and brands in a category and then evaluate all the options available to them. This is reflected in two different mental patterns: exploration and evaluation .” Messy middle This " messy middle ", as it is called by Google, develops and reiterates from the trigger (impulse or explanation of the need) up to the purchase phase. Furthermore, people " exploit cognitive biases , or cognitive distortions, deeply rooted in the mind to deal with and manage complex and large-scale concepts" , such as the funnel. These biases, therefore, influence and modify purchasing behaviors. As reported in the article, the study carried out by Google experts has revealed 6 main biases which, if understood, help marketers to better accompany the customer in his experience of knowing and choosing the brand : Category heuristics : Short descriptions of key product information can simplify purchasing decisions.
Power of immediacy : the longer you have to wait to use a product, the lower the intention to purchase it becomes. Social proof : Recommendations and reviews from other people can prove very effective. Scarcity bias : A product becomes more desirable if its availability decreases. Authority bias : The opinion of an expert or trusted source is particularly influential. Power of Free : A gift included with a purchase, even if unrelated to the product purchased, can be a great incentive . their functioning and their correlation in mind in order to build experiences that are increasingly closer to the customer's true needs. Did you like this article? Share it with whoever you want and continue reading our articles ! You might also be interested in: The Purchase Funnel The Purchase Funnel Marketing 4.0: from traditional to digital Marketing 4.0: from traditional to digital AI - Virtual Assistant Artificial Intelligence: behind the human face of virtual assistance Continue following us E-mail Your email SUBSCRIBE Facebook Instagram.