Post by account_disabled on Feb 25, 2024 4:09:17 GMT -5
The in Switzerland. Listen to the Awin Talks podcast now and subscribe to the channel so you dont miss any new episodes.Data from the Awin network pharmacies Written by Janina Kirchner onAug 2 2021.2 minutes to read More and more consumers are turning to online pharmacies. Recent years. Split Share on Twitter Share on Facebook Share on LinkedIn The use of online pharmacies is increasing. A representative survey by the digital association Bitkom from May 2021 showed that 62 of consumers now order their medications and medicines over the Internet. In comparison in 2019 it was only 46. The main reason for this increase.
Demand is on the one hand the corona pandemic but on the other hand according to the study gaps in medical care in rural regions or Switzerland Mobile Number List people who have limited mobility are also causing increased sales. We also see this development in the data from the Awin network. Sales doubled from 2019 to 2020 especially in the months January to April. And we have already achieved 61 of 2020 sales. However the data also shows that yearonyear growth in the pharmaceutical industry is currently stagnating and remains at the same level as the previous year. We conclude from this that the pandemic year 2020 led to a change in shopping behavior in the pharmaceutical industry which is continuing.
This year more and more consumers are ordering medications via mail order pharmacies. What is surprising is that our data does not provide any indication of seasonal peak periods such as a significantly higher order volume would be expected in the winter months. Although the Volksversand mailorder pharmacy records slight fluctuations throughout the year the advertiser also confirms the general performance in the network In addition to Corona it is primarily the winter months in which sales increase. However they do not decrease drastically in the other months. The holiday season is sometimes a little more mixed.
Demand is on the one hand the corona pandemic but on the other hand according to the study gaps in medical care in rural regions or Switzerland Mobile Number List people who have limited mobility are also causing increased sales. We also see this development in the data from the Awin network. Sales doubled from 2019 to 2020 especially in the months January to April. And we have already achieved 61 of 2020 sales. However the data also shows that yearonyear growth in the pharmaceutical industry is currently stagnating and remains at the same level as the previous year. We conclude from this that the pandemic year 2020 led to a change in shopping behavior in the pharmaceutical industry which is continuing.
This year more and more consumers are ordering medications via mail order pharmacies. What is surprising is that our data does not provide any indication of seasonal peak periods such as a significantly higher order volume would be expected in the winter months. Although the Volksversand mailorder pharmacy records slight fluctuations throughout the year the advertiser also confirms the general performance in the network In addition to Corona it is primarily the winter months in which sales increase. However they do not decrease drastically in the other months. The holiday season is sometimes a little more mixed.