This is laser labeling for fruits and vegetables

Natural Branding is laser labeling that makes a very smooth mark on the top surface of the skin of fruits and vegetables. In some cases, this mark creates depigmentation of the skin. In other cases, it causes a reaction that changes the color of the skin.



Laser Food developed Natural Branding technology in 2006. The primary objective is to reduce the carbon footprint of fresh product labeling by 99.9%. In 2013, the European Commission voted to authorize the use of the technology in Europe.



The growth in the use of this labeling system has been possible thanks Industry Email List to a change in consumer behavior, who are demanding a drastic reduction in plastic. The development of this specific laser technology for inscribing any image, traceability code or logo on the surface of food dates back to 2007.



laser labeling



Plastic ban prospects

Laser Food and researchers from the Institute of Materials Sciences of the University of Valencia (ICMUV) found the necessary requirements and parameters to implement a viable, sustainable and profitable technology that allows:







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Traceability of food products

Naturally, plastic packaging bans on fruits and vegetables will push growers into the arms of plastic-free and packaging solution providers. This trend will grow and undoubtedly drive demand, and Natural Branding can service a small portion of all products. So non-plastic packaging alternatives are also of great importance.



Producers are increasingly looking for alternatives to plastic, especially after France's "very strict" regulation came into force. There is a significant increase in activity due to this new regulation and more countries are poised to pass similar regulations in the coming years.